skincare business

INSIGHTS FROM A YOUNG NIGERIAN LADY BUILDING A MASSIVE SKINCARE BUSINESS ALL NIGERIANS NEED TO KNOW ABOUT

Welcome to Kanselor University. Today we will be sharing insights with you on how you can make a difference in your chosen career even when everybody including experts thinks its not possible. We came across a young Nigerian Lady making waves in Nigeria's skincare business. We want to share  some insights from her business that you  can use in your own business.
I practised as a pharmacist for several years so when Oluwakemi Ajiboye told me that she heals Keloid or can totally eliminate pimples, skin lesions and other skin challenges, I laughed at her and walked away. I knew or thought I knew that some of the things she said she treated were chronic diseases.
Well, this was until I started to see the amazing results and the testimonials from some of her patients. And I knew I would be doing Nigerians disservice not to tell them about CRYSTAL SHINE SKIN CLINIC.
But I am not going to talk about the clinic but would rather talk about the lessons I learnt from the young MD of Crystral Shine Skin Clinic Oluwakemi Ajiboye

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Now here are the insights you can pick from Oluwakemi if you want to grow your business in Africa

  1. SHOW EVIDENCE WHEN YOUR RESULT SOUNDS UNBELIEVABLE – If I had not seen the before and after pictures of the patients that Kemi has healed, I would never have believed that she can do what she said she does. Most times we tend to do what we do without capturing evidence to show people evidence of what we claim we can do . You must start capturing evidence of the results you are producing because its only when you can show some evidence that you have done something well before that people will risk giving you an opportunity, especially when you are new in the business                                                                                                
  2. MAKE IT EASIER FOR YOUR CUSTOMERS TO DO BUSINESS WITH YOU – Though her treatment centre is located at Ikorodu which is at the out-sketch of Lagos, but she has made it very easy for her customers to reach her by opening a customer care centre in Ikeja which is the commercial centre of Lagos. What you can learn from this is that if you have a great product or service but customers find it difficult to get to you, it will be very difficult for you to keep them. You need to look at you value chain and identify the most difficult part your customers encounter in doing business with you then work to make that part easier and smoother                            
  3. DEPLOY TECHNOLOGY TO DRIVE YOUR BUSINESS – A visit to Kemi clinic will reveal to you the power and role that technology plays in giving you the best results in whatever you are doing. You to need to start deploying the relevant technology that will bring out the best of what you do.                                                                                                                                                                
  4. SHOWING THAT YOU ARE THE BEST IN WHAT YOU DO – Through Diamond Bank BET6 project to a host of other awards Kemi has shown with evidence that she is the best at what she does. Strive to get the endorsement that winning awards confers on a business because this is a wonderful marketing tool.                                                                                                                                         
  5. INVEST MASSIVELY TO ACQUIRE THE LATEST KNOWLEDGE IN YOUR INDUSTRY- For someone to travel all the way to Germany to take a course in Laser skin therapy is not a mean fit. This part of the investment that Kemi has made will ensure that she will always be at the top of her game. She has even gone a step further to take a program at Lagos Business school which is one of the top business schools in the world. The insight for you is that you must invest in upgrading your current level of Knowledge. Training and retraining are critical to getting to the top of your industry but more critical in keeping you at the top. You need to take courses that are designed to make yu the best at what you do CHECK OUT ONE OF KANSELOR UNIVERSITY COURSES HERE                                                                                                                                                                                                         
  6. WORK WITH WHAT IS GIVING YOU RESULTS NOT WHAT THE EXPERTS SAY WILL WORK – Kemi has developed some unique products that she is using to heal her patients in her skincare business, of THEIR VARIOUS SKIN AILMENTS. Now these are products she developed herself despite the loads of other skincare products in the market. The insight for you is to know that for your goods or service to be unique, you need to find what you can do that is unique to you. Its also important for you to stick to what is giving you good results until what the experts say is best gives you a better result. A lot of people have adopted new ideas and deployed it in their businesses without first comparing the results it promises to give to what they are currently getting                                                                                                                                                                                                                                     
  7. GET AND DEPLOY TESTIMONIALS - Her social media page is full of testimonials with pictures from amazed clients in the skincare business. You must learn that the best form of marketing is third party endorsement. And when someone is saying that you are good at what you do, they help your other potential customers overcome the hesitations that normally keep people that need what you have to offer from patronising you.
  8. SHE IS A GREAT MENTOR - Kemi not only heals her patients in the skincare business of their ailment but she also mentors a lot of women who have lost their self confidence because of the skin ailments that they used to have before meeting her. You can reach CRYSTAL SHINE SKIN CLINIC via their website www.crystalshineng.com

Tomorrow will be sharing the amazing story of another young Nigerian making waves in his industry

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Posted in HOW TO, NIGERIA IDEAS, PROFITABILITY, STRATEGIC PLAN.