adire fabric

HOW I TURNED ORDINARY MADE IN NIGERIA ADIRE FABRIC INTO A DOLLAR FETCHING BUSINESS- by 2017 ACE AWARD WINNER

Who would ever believe that our Hand dyed Adire Fabrics can be turned into a product that top celebrities now use for their video shoots outside Nigeria? 
Most of us know Adire Fabric as something that the Yoruba people use for their weddings. Well that thinking will last only as long as you have not encountered ADIRE LOUNGE run by a wonderful Nigerian Lady named Cynthia Tule-Okochu. She is the current winner of ACE awards THE BEST INDIGENOUS TEXTILE DESIGNER 2017

Out of nothing this amazing Nigerian lady has created the ADIRELOUNGE brand which won the 2017 ACE awards THE BEST INDIGENOUS TEXTILE DESIGNER. Today, I will be sharing the lessons that we all can learn from her.

Now here are the lessons young African business owners can learn from AdireLounge

 

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KNOW AND FOCUS ON THE CUSTOMERS VALUE ADDING STEPS OF YOUR BUSINESS - The problem a lot of Young Africans are having is investing all the money they have in the setting up process but having little left to actually run the business. Cynthia realised that what was important to her customers was the quality of the products she sold to them and not the look of her shop. So she cut off investing so much in structures rather she invested massively in her production process. She knew what the value adding steps of her business were and they were Top quality materials with unique designs and timely delivery because most of the people use her products for day specific events. This is why Top celebrities in Nigeria can count on her when they need specially designed Adire for their shows 

 ADEKUNLE GOLD

 

 

       

HAVE AN INQUISITIVE MIND - When you meet her for the first time, what will strike you the most is the amount of information that she would want to get from you about your area of specialisation. She has somehow grasped the key to building a massive company which is ASK AND YOU SHALL RECEIEVE. This is one area that a lot of young African business owners miss out in the process of wealth creation. I always tell people that

All you know is all you know but all you know is not all there is to know. And the only why to know what you don't know is to ask questions of those that know

She has created new and unique designs from asking questions

ASSOCIATE WITH THE BEST IF YOU WANT TO BECOME THE BEST - From those who she associates with and those that mentor her, you will know that nothing can hold her business down. The MD of AdireLounge has some of the top fashion house managing Directors as her mentors and this is showing in her products. Young African business owners need to understand that you can tell where you will end up in life just by analyzing the people closest to your and whom you discuss with regularly. If all your friends and associates and broke, no jupiter can keep you from becoming broke but if you are broke now but associate with successful people, nothing can stop you from getting out of poverty

SHOW THAT YOU OFFER THE BEST QUALITY - A lot of young African business owners are currently struggling with getting customers but they fail to realise that the secret lies with offering top quality products to those that appreciate value. I asked Cynthia how she can prove to me that her ADIRELOUNGE brand was among the best in Nigeria because I had never heard about her until last year. She did not answer me rather she gave me this pictures and this list and said, Organisations and fashion design houses we have made custom print for:

DESIGNERS:

  • Orange Culture- Lagos, Nigeria, 
  • Demure by denike- Lagos, Nigeria. 
  • 1407 Style- Lagos Nigeria
  • Omilua- Lagos, Nigeria
  • Khalisi Couture- Abuja, Nigeria
  • Diva Lukky- Abuja, Nigeria
  • Ace Kouture – Canada
  • Wunmi O- Ibadan, Nigeria
  • DZYN -Abuja, Nigeria
  • Tsignature – Lagos, Nigeria
  • Henry Uduku – Lagos Nigeria
  • Leyelesi – United Kingdom
  • Upcountry Textiles(interior)- USA
  • Zini Couture- Lagos, Nigeria
  • Oluwamuyiwa _ Lagos Nigeria
  • Yeenkah Clothiers – Lagos, Nigeria
  • Ejiro Amos Tafiri- Lagos Nigeria
  • Exquisite Ng- Abuja, Nigeria
  • JZO – Kaduna, Nigeria
  • Post Imperial – USA
  • Meloni NG- Lagos Nigeria
  • Tribes by Nobs – Lagos, Nigeria
  • Enitan Vintage- USA
  • Udofe Designs -Abuja, Nigeria
  • CYNIM – Lagos, Nigeria.

GET CELEBRITY ENDORSEMENT WHEN YOU CAN AND FLAUNT IT- The people and companies association with your products will determine those that your products will attract. I looked at the list of companies that have worked with AdireLounge Like

  • Shop Medei
  • Fetswallet
  • Addosser Microfinance Bank
  • Kay restaurant
  • So Fresh Nig
  • Jubilee Housing Limited
  • AFRACA/ CBN
  • Access Bank

and I knew the company was going placing. Its important that African Business owners start to indirectly get celebrity and corporate endorsement of top people using their products so that they can use it as a tool to attract other top and big paying customers.

ACTIVELY SEARCH FOR BRAND BOOSTING OPPORTUNITIES - This is one area that the MD of ADIRELOUNGE is a master. She is always on the look out for career and brand boosting opportunities. She has already won the ACE award, was part of the DIAMOND BANK BET6 top 50 e.t.c. This should tell young African business owners that they should start to actively look out for opportunities that will let the world know about them and their business.

Finally, ADIRELOUNGE needs your endorsement too.  So visit her online shop here WWW.ADIRELONGE.COM.NG

0r call +234 80 6015 4574

                                   

 

 

 

 

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Posted in African women in business, AFRICAPITALISM, STRATEGIC PLAN, SUSTAINABILITY.