Welcome to Kanselor University. Today, I will be sharing with you an amazing discovery that explained to me why most Nigerian business startup companies are doomed to fail. Are you aware that most people that got the youwin grant and other grants running into millions of naira cannot account for what happened to the huge grant they won just few years after winning the grants?
I made a discovery that showed me that Nigerian business startup comapny owners program their business for failure from day one. The irony of it is that even after showing them that they have programmed their business for failure, most of them will never change their course of action or business direction.
Now, what is the discovery that I made that proved to me that most Nigerian business startup companies are doomed to fail.
Well, at Kanselor University, we offer a program for business owners which is free for the first 30 days. YOU CAN SIGN UP HERE IF YOU ARE A BUSINESS OWNER. A lot of Nigerian Business startup company owners sign up for the program. The first question we ask them is WHAT IS YOUR FINANCIAL AND BUSINESS GOAL FOR THE YEAR 2017.
Unbelievably, less than 10% of the huge number of these Nigerian business startup company owners have any financial goal that they want to achieve in 2017 or any other year.
Can you believe that Someone starts a company to make money and that person does not set a minimum amount of money he wants to generate over a given period of time? This was unbelievable to me because thousands of studies have proven that a business without a goal especially a financial goal is destined t fail. Most Nigerian business startup know this but for some strange reasons chose to avoid having one and reject help to work on one.
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But that is not even the main reason why most Nigerian business startup companies are programmed for failure. The main reason is that when we at Kanselor University start working with these companies, we help them set at least two goals for their businesses which they usually admit is a worthwhile goal for their business. What we do after helping a company set a goal is to keep them remain focused on the goal by following up on them to ensure that their day to day operational activities are focused on achieving their business goal.
Amazingly, just less than 30% of Nigerian business startup company owners can stay focused on their business goal for more than 2 weeks. For some strange reasons they tend to see the energy it takes to stay focused on achieving their goals so difficult that most of them back out of the program. Does this remind you about the New year resolutions that most of us make?
I still cannot understand it that someone is working with you to help you achieve your goal and its you who set the goal that gives up on your gaol rather than the person who is providing your with resources on a daily basis FREE OF CHARGE, that gets distracted and vies off course.
At this point though, I want to admit that there are some Nigerian business startup companies whose owners are determined to build a big company. When they registered with us, they had no goal for their business. But once we worked with them to set goals for their business, they practically latch onto us and never let goal. The good news is that they start to see the great improvement and positive change in their business.
This has also taught us a lesson at Kanselor University. We have learnt to weed out unserious Nigerian business startup owners from the serious ones because we have come to realise that it makes no sense trying to teach a duck how to become an eagle. It will waste your time and sap your energy. So we now focus on only eagle entrepreneurs who are ready to learn how to fly even if they lack the power in their wings to fly now